Public Relations & the Media

Publications

Publications are a key component to any educational campaign. Literature may be distributed or placed at community events, health fairs, senior community centers, social service offices, churches, health departments, child care centers, doctor’s offices and hospitals. Throughout this manual, resources for free or low-cost publications are included.

If, however, you are going to design some or all of your own publications, you should have some background in basic graphic design principles. The Center for Health Care Strategies suggests that written materials should:

• Include graphics and videos along with written materials to reinforce learning.
• Emphasize behavioral change rather than the medical facts.
• Focus on a few educational objectives.
• Use ample white space, bullets, clear headings and short sentences.

Developed by the Program Support Center at First Candle with collaborative assistance from the Sudden and Unexpected Infant/Child Death and Pregnancy Loss Centers.